NIH-funded Biorepository

NCRAD: A User-Centered Website Redesign

Introduction

The National Centralized Repository for Alzheimer’s Disease and Related Dementias (NCRAD) is a critical resource for Alzheimer’s researchers, providing access to a vast collection of biospecimens and associated data.

However, their website wasn’t effectively communicating their services or guiding researchers through the process of accessing these vital resources. Our team partnered with NCRAD to address these challenges through a comprehensive website redesign focused on user experience (UX) and content strategy.

DURATION

  • 8 months

KEY DELIVERABLES

  • Content audit

  • User testing report

  • Content strategy

  • Mockup

  • Sitemap

TEAM

  • Information architect

  • Content
    designer (me)

  • Visual designer

Project Goal

Enhance NCRAD’s brand image, market its services effectively, and guide researchers to relevant information, creating a comprehensive and user-friendly platform for Alzheimer’s research resources.

Identified through content audit and stakeholder workshop

  • Create a comprehensive, structured site with clear messaging to establish NCRAD as a trusted, professional resource in the field of Alzheimer's research.

  • Highlight types of services available and the benefits of using NCRAD’s services, emphasizing their comprehensive support for researchers.

  • Ensure both new and experienced researchers can understand the process to use NCRAD services, navigate to individual study pages, and use educational resources.

Key Problems

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

Ineffective Homepage

The existing homepage failed to engage users or provide a clear overview of NCRAD’s value proposition.

Lack of Clarity on Services

The connection between banking and distributing samples was unclear, and information about biomarker assays and costs was difficult to locate.

Confusing Navigation

Key tasks, such as requesting samples, finding available specimens, and understanding pricing, were buried or difficult to find.

Content Strategy

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.